When we launched the Ally Bank campaign in May 2009, our goal was show how we are a different kind of bank with a straightforward approach—a bank that is “obviously better.” But it is time to bid adieu to the Ally Bank kids: the girl who scowls when she doesn’t get a real pony because she “didn’t ask,” the boy who can’t play with the red truck anymore because of fine print and the girl who only gets to ride her bike inside a tiny square because of terms and penalties … (They won’t be gone, of course. They’ll still be available at our Facebook Page.)

The message has clearly resonated with our customers, many of them letting us know on Twitter. And they’re not the only ones showing us the love: Kiplinger’s Personal Finance magazine and Money Magazine have both given us accolades for our online savings account.

The new ads reflect the success of the bank and the sentiment we’re hearing from our enthusiastic customers – that we think its possible to love your bank given the right reasons. And we’re working very hard to earn that love with 24/7 live customer care, rates consistently among the best in the country, and popular new savings options.

The video above (also on our Facebook Page!) is our first commercial with our new approach. We believe customers can and should love their bank. Do you?